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GoHighLevel's plan prices are simple. The total bill is less so, because usage and add-ons sit outside the plan fee. This is a full breakdown of both, verified against HighLevel's published pricing and billing documentation in July 2026.
Pricing changes. Confirm current rates before making a decision on them.
Includes the full core feature set: CRM and pipelines, funnel and website builder, email marketing, two-way SMS, booking calendars, social scheduling, reputation management, courses and memberships, and the unified inbox.
The limit is 3 sub-accounts. Worth understanding what that means in practice: your own agency account plus two clients, or a single business with up to three locations. There is no cap on contacts or users.
Basic API access is included. Rebilling usage to clients is not available on this tier.
Who it fits: a single business, a multi-location business with up to three locations, or a brand-new agency with one or two clients.
Everything in Starter, plus unlimited sub-accounts and the ability to rebill usage-based services to clients at cost. This is the tier most working agencies land on, and the sub-account ceiling is the reason.
Rebilling at cost means you can pass phone, email and similar charges through to the client without absorbing them. You cannot add a margin at this tier.
Who it fits: agencies doing the marketing work for clients, and businesses with more than three locations.
Everything in Unlimited, plus SaaS mode: rebrand the platform, set your own plan tiers, connect Stripe, let clients self-sign-up and pay, and rebill usage with your own markup. Advanced API access with agency-level API keys also sits here, where lower tiers use location-level keys.
The counterintuitive point: if you are actually reselling, this is the cheapest tier rather than the most expensive one, because the markup on rebilled usage and the SaaS subscriptions are revenue.
Who it fits: agencies building a software product rather than a service.
There is also a newer Enterprise tier with custom pricing. Annual billing across all tiers works out to roughly two months free, bringing effective monthly costs to approximately $81, $248 and $414.
14 days, with full access to your chosen plan. A credit card is required. If you do not cancel before it ends, you are billed. Note also that cancellation is a request rather than an instant action — confirmation typically arrives within 24 to 72 hours — so leave a margin. Our cancellation guide covers the exact path.
These are billed from an agency wallet that automatically charges your card when the balance drops below your configured minimum. US and Canada rates as of July 2026:
GoHighLevel does not mark up telephony — LC Phone matches Twilio's rates, and US/Canada messaging carries a 10% discount off list. We have modelled what this adds up to for a real business here.
AI features are not included in the base plan. Three options:
Two things to note. These are per location, not per agency — ten clients on AI Employee Unlimited is $970/month. And phone system charges still apply to calls even when Voice AI is covered by the subscription. Rebilling AI usage requires the $497 plan.
Services you can enable for sub-accounts, several priced per enabled sub-account:
The HIPAA add-on deserves a flag. Accounts are not HIPAA compliant by default, any plan tier can subscribe, and — importantly — once purchased and enabled it cannot be deactivated. If you are in healthcare, price that as a permanent $297/month rather than something you can switch off later.
Single-location business, Starter: $97 plan, one phone number, a few hundred texts and emails a month, A2P campaign fee. Realistically $115–$140/month.
Small agency, five clients, Unlimited: $297 plan, five numbers, a few thousand messages, five A2P campaigns. Roughly $380–$480/month before any reselling services, and less net if you rebill.
Agency running SaaS mode, Agency Pro: $497 plan plus usage, offset by SaaS subscription revenue and rebilling margin. Frequently net positive.
The question is not how many features you need. It is which of three situations you are in.
One business, up to three locations, no clients: Starter. More than three sub-accounts, or you want to pass usage costs to clients: Unlimited. You are selling the platform itself as your own product: Agency Pro.
Most people who feel GoHighLevel is expensive are on the right price and the wrong product — a single business using two modules. Our worth-it breakdown covers that distinction, and the Starter plan guide goes deeper on the entry tier.
If you are costing this out because reviews are the module you care about, the comparison is simpler than it looks. Start a free 14-day trial of TrueReview — one flat plan with review requests included, no wallet, no per-segment arithmetic.
