Automated Review Request Software for Local Business

Automate your review requests

The fastest automated review request system for local businesses — connect your CRM and start collecting 15–40+ new Google reviews in your first 60 days.

Stop chasing reviews by hand. TrueReview is an automated review request software for law firms, medical spas, dental offices, home service companies, property managers, real estate teams, and restaurants — every customer gets asked, every time, automatically. Connect your CRM, booking tool, POS, or field service software, set your trigger (job complete, appointment finished, invoice paid), and TrueReview takes it from there with timed SMS + email follow-ups. No more relying on front-desk staff or technicians to remember the ask after a long shift.

What automated review requests do for your business

Most local businesses lose reviews in the same place: the gap between "great experience" and "remembering to ask." Front-desk staff get busy, technicians forget, owners hate sounding pushy. A real automated review request system closes that gap by removing the human from the loop — every happy customer gets contacted at the moment they're most likely to leave a 5-star review.

Here's what TrueReview handles automatically once it's set up:

Smart timing triggers.

Requests fire the moment a real action happens in your system — appointment marked complete in Boulevard, job closed in ServiceTitan, invoice paid in Square, deal won in your CRM. No batch sending, no delay.

SMS + email on autopilot.

Every customer gets reached on the channel they actually check. SMS hits a 98% open rate with 90% read within 3 minutes — and our data shows 34% of customers complete an SMS review request vs. 4% for email alone.

Multi-step follow-up logic.

Didn't open the first message? TrueReview automatically sends a follow-up days later through your drip campaign, with full control over spacing and channel.

Frequency caps and resend rules.

Set how often the same customer can be asked, automatically skip anyone contacted in the last X days, and exclude customers who already left a review.

Built-in compliance.

Carrier-verified SMS sender, TCPA-compliant opt-in/opt-out language, automatic unsubscribe handling, and unsubscribe-list enforcement across all campaigns.

The result for most TrueReview customers: 5–10× more Google reviews on autopilot, and 15–40+ new reviews in the first 60 days — without your team manually asking a single customer.

How automated review requests work, step by step

Step 1

Connect your app via Zapier, Keragon, or the TrueReview API

The trigger for every review request lives inside the tool your business runs on. TrueReview reaches that tool three ways. Zapier is the main path — the TrueReview Zapier app connects to 7,000+ business platforms including Mangomint, Boulevard, Vagaro, Square, Acuity Scheduling, Setmore, ServiceTitan, Jobber, Housecall Pro, simPRO, GoCanvas, HubSpot, Keap, LionDesk, monday.com, Mailchimp, Google Sheets, and Google Contacts.

Keragon is our healthcare partner — it bridges HIPAA-friendly EHR platforms so medical and dental practices can trigger requests without a compliance headache.

The TrueReview REST API lets developers build directly against their own applications, internal databases, or custom workflows. Make.com and Integrately work too if you prefer them over Zapier.

Step 2

Define the trigger that fires a review request

Inside TrueReview, you choose the event that signals a customer is ready to review you. That might be "appointment status = completed," "invoice paid," "job closed," "deal won," or "row added to spreadsheet." You can layer filters on top — only customers who paid in full, only specific service types, only after a certain dollar amount, only after the third visit.

The point is precision: you ask the right customer at the right time, not every contact that exists in your system.

Step 3

Set the sequence — SMS, email, and follow-up timing

Build your drip campaign once and TrueReview runs it forever. Most customers use a 1 SMS + 3-step email sequence: an initial SMS shortly after the trigger fires, then a follow-up email a day or two later, then another reminder if the customer still hasn't responded. You control the copy, the timing, the spacing, and the branding (your business name, logo, sender domain).

You also set the resend rules — don't contact the same customer within 90 days, skip anyone who already left a review, skip anyone who unsubscribed.

Step 4

Send customers to Google in one tap

When a customer receives the SMS or email, they see your branded review request with your business name and logo. Tapping the link takes them directly to your Google Business Profile — or Facebook, Healthgrades, Avvo, or Zillow, depending on which review site you're building on. The whole path from request to posted review takes under a minute, which is a big part of why SMS review requests convert so much higher than manual asks or email links buried in a signature.

TrueReview never sits between the customer and Google.

Automate your review requests

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What automated review requests do for your business

How automated review requests work, step by step

Connect your app via Zapier, Keragon, or the TrueReview API

Define the trigger that fires a review request

Set the sequence — SMS, email, and follow-up timing

Send customers to Google in one tap

Connect Your App

Integrations

Looking for more?

TrueReview API

Zapier Integration

Keragon Integration

Make.com Integration

Integrately Integration

Smart Automation Without the Guesswork

Resend Rules

Timing Filters

Interaction Filters

Watch a sample automation setup

Start your journey to more business reviews

Frequently asked questions about automated review requests

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