Email review requests

Send beautiful review request emails customers recognize

Send a customized review request email right from your dashboard, with a one-tap review button, automatic follow-ups, your own styling and your own sending domain.

14 days free. Send your first review request email today.

5-star rating4.8+ rating · 2.5M+ review requests sent
The basics

What is a review request email?

A review request email is a short, branded email you send a customer after they do business with you. It includes a button that takes them straight to your review page, so they can leave a Google review without searching for your business.

Email reaches every customer you have an address for, gives you room for your brand, and makes a natural follow-up to a text. TrueReview sends each email for you at the moment you choose, from your own verified domain.

Email review requests at a glance

  • Pair email with SMS review requests
  • Pre-built template, or write your own
  • Automatic follow-up emails
  • See who opened, clicked and left a review
  • Send from your own domain
  • Email styling and dynamic customer details
Features

Branded email review requests made easy

Every review request email looks like it came from you, says what you want it to say and follows up on its own.

Review request email editor with subject line, message and review button

Customize your email content

Start from the pre-built review request email template or write your own subject line, message and call-to-action button, with an optional inline feedback experience. Add dynamic attributes to personalize each email with customer details.

Branded review request email with logo, background color and button styles

Add your branding

Change the background color, style the buttons and add your logo so every review request email matches the rest of your brand.

Follow-up email settings with wait times between review request emails

Get more responses with follow-up emails

Toggle on additional emails and choose how long to wait before each one, based on how the customer interacted with the last email.

Custom sending domain verification for review request emails

Send emails from your own domain

Verify your domain and use it as the sender address, so every review request email is consistent with the rest of your communication and easy for customers to recognize.

See what your customers receive

We'll text you an example of one of the contact types your customers see when you request reviews.

Demo sent!
Please add a valid phone number.

Msg & data rates may apply. US & Canada only. By submitting your number, you agree to receive SMS messages from TrueReview. Text STOP to opt out.

How it works

How sending a review request email works

Four steps from your first customer to a new Google review.

Step 1

Add your customers

Type in a customer, upload a CSV, or connect your CRM, POS or scheduling software through Zapier or Keragon so customers are added after every job.

Step 2

Choose when it sends

Send right away, schedule a time, or send automatically when a job is completed, an invoice is paid or an appointment ends.

Step 3

Personalize the email

Use the default email template or write your own, add your brand styling and insert the customer's name and service with dynamic attributes.

Step 4

Follow up and track

TrueReview sends follow-up emails or texts to customers who haven't responded, and shows who opened, clicked and left a review.

14 days free. Cancel before it ends and you're never charged.

Built in

Smart sending rules, so customers never get too many emails

TrueReview takes care of the details that keep every review request email timely, relevant and welcome.

Automatic follow-ups

Each request can include the first message plus up to three follow-ups by email or text, so customers who missed the first one get a friendly reminder.

No duplicate requests

Smart resend rules and previously contacted detection stop the same customer from getting requests from different teammates, locations or tools.

Combine email and text

Mix SMS and email review requests in one campaign so each customer hears from you on the channel they use.

Your own sending domain

Verify your domain and send review request emails from your own address instead of a generic one.

Opt-outs handled for you

Customers who unsubscribe go on your unsubscribe list and are skipped in every future send.

See what's working

Track who opened the email, who clicked through to Google and which teammates and campaigns bring in the most reviews.

Real customer results

What happens when you ask every customer

Real results from businesses that send review requests with TrueReview.

Classic Bakery
130 to 3,100+
Google reviews
5-star rating

“One of the most valuable out-of-the-box software solutions we have ever used.”

Areen Movsessian, Owner
New Life Foot and Body Spa
+557
new Google reviews
100% increase
5-star rating

“Integrates with our systems and dramatically improved reputation for my client”

Grant P., Marketing Manager
I Love To Drive
+630
new Google reviews
250% increase
5-star rating

“Loving this product! Customers are finally leaving reviews after sending them the TrueReview link!”

Mindy Collett, Owner
Automate it

Send review request emails automatically from the tools you already use

Connect your CRM, POS, scheduling or EHR software and a review request goes out after every job or appointment.

Pricing

Pick the plan that fits your business

Every plan starts with a 14-day free trial. Compare plans to see everything each one includes.

Starter
$29/mo$49
Billed annually at $348/year. You save $240.
Start free trial
What you get
  • 250 review requests/mo
  • Email requests with a 3-step follow-up
  • 1 location and 1 campaign
  • Monitors up to 3 review sources
  • Embed and floating review widgets
  • 5 AI reply suggestions/mo
  • Chat and phone support, plus live demos
Most popular
Small Business
$59/mo$99
Billed annually at $708/year. You save $480.
Start free trial
Everything in Starter, plus
  • 500 review requests/mo
  • SMS requests with email follow-ups
  • Monitors up to 5 review sources
  • Review Radar and automated review replies
  • AI Review Response Generator
  • AI-powered auto tagging
  • Add 1 teammate
Premium
$179/mo$299
Billed annually at $2,148/year. You save $1,440.
Start free trial
Everything in Small Business, plus
  • 2,500 review requests/mo
  • Multi-step SMS and email campaigns
  • 5 locations included, add more anytime
  • Unlimited campaigns and teammates
  • All supported review sources
  • API access, plus Make and Integrately
  • Tag Insights and location cloning
Starter
$49/mo
Billed monthly. Switch to yearly to save $240/year.
Start free trial
What you get
  • 250 review requests/mo
  • Email requests with a 3-step follow-up
  • 1 location and 1 campaign
  • Monitors up to 3 review sources
  • Embed and floating review widgets
  • 5 AI reply suggestions/mo
  • Chat and phone support, plus live demos
Most popular
Small Business
$99/mo
Billed monthly. Switch to yearly to save $480/year.
Start free trial
Everything in Starter, plus
  • 500 review requests/mo
  • SMS requests with email follow-ups
  • Monitors up to 5 review sources
  • Review Radar and automated review replies
  • AI Review Response Generator
  • AI-powered auto tagging
  • Add 1 teammate
Premium
$299/mo
Billed monthly. Switch to yearly to save $1,440/year.
Start free trial
Everything in Small Business, plus
  • 2,500 review requests/mo
  • Multi-step SMS and email campaigns
  • 5 locations included, add more anytime
  • Unlimited campaigns and teammates
  • All supported review sources
  • API access, plus Make and Integrately
  • Tag Insights and location cloning
Not sure which plan? Help me choose

14 days free. Cancel before it ends and you're never charged.

FAQ

Review request email questions, answered

What is a review request email?

A review request email is a short, branded email sent to a customer after a visit, job or purchase. It includes a button that takes the customer straight to your review page so they can leave a Google review in a couple of clicks. TrueReview sends these emails for you and follows up automatically.

Plans start at $49/mo, or $348/yr billed annually. Small Business is $99/mo ($708/yr) and Premium is $299/mo ($2,148/yr). Compare plans on the pricing page to see what each one includes.

Yes. Verify your domain in TrueReview and use it as the sender address for your review request emails.

Yes. Start from the pre-built template or write your own subject line, message and button. You can also change the background color, button styles and logo, and add dynamic attributes like the customer's name.

Yes. Upload a CSV of past customers with their names and email addresses, and TrueReview sends each of them a review request, with the same follow-ups as single sends.

Yes. Turn on follow-ups and choose how long to wait before each one. A request can include the first message plus up to three follow-ups by email or text.

Yes. Send review requests by text, by email, or both in one campaign.

Yes. Connect your software through Zapier, which links thousands of apps, or Keragon for EHR and healthcare systems. You can also connect through the TrueReview API, Make or Integrately.

Each plan includes a monthly review request allowance, listed on the pricing page. During the 14-day free trial, every plan can send up to 250 review requests.

Keep exploring

Get started

Send your first review request email today

Try TrueReview free for 14 days and send review request emails customers recognize.

14 days free. Cancel before it ends and you're never charged.