Nextdoor Reviews for Local Small Businesses

April 16, 2021

About 85% of small business owners depend on word-of-mouth referrals. By generating more reviews online, you can generate more referrals and business.

Your online visibility will improve, helping you reach more customers and generate fresh leads.

More businesses are relying on Nextdoor reviews to reach local customers this year. What is Nextdoor, exactly? How can reviews for Nextdoor benefit your business? 

Keep reading to find out!

In this Nextdoor for businesses guide, you can learn more about this platform! Then, you can discover how to get Nextdoor with ease. Once you're set up, you can generate more referrals and fresh business.

Give yourself the competitive advantage! Get started with this guide to discover how to get on Nextdoor today!

What is Nextdoor?

First, let's answer the question everyone's asking: what is Nextdoor?

Nextdoor is a social network for neighborhoods. In order for consumers to sign up, they'll need to use their physical address. Then, they can start receiving updates about what's going on in their neighborhood.

Using Nextdoor for businesses can help you connect with local customers. You can find new ways to reach your neighbors and engage them with your brand. Then, you can build brand trust and loyalty for long-term growth.

More consumers are focused on buying local, especially in light of COVID-19. By using Nextdoor, you can encourage more people to recommend your business. You can start building brand awareness as a result.

Without online brand awareness, consumers might not realize your business exists. Instead, you can learn how to get on Nextdoor to put your business on the map.

Consumers can use Nextdoor to learn more about what you offer. They can hear what other people think about your business, too. With Nextdoor, consumers can:

  • Interact with others to discuss what's happening in the community
  • Find local offers, services, and products
  • Make recommendations and determine which businesses determine support

If your competitors aren't gathering Nextdoor reviews yet, you have a chance to reach these consumers!

The Benefits of Nextdoor for Businesses

What are the benefits of gathering reviews for Nextdoor? First, it helps to know that reviews for Nextdoor are usually referred to as "recommendations." 

Gathering more recommendations can improve your brand's reputation online. Consumers will start to see other people already trust your brand. You can leverage that existing trust to attract new customers to your business.

If you're not on Nextdoor, however, you could struggle to generate word-of-mouth and referrals. Consumers won't recognize the benefits of choosing your business above the rest.

Here are a few other benefits of using Nextdoor for businesses.

Generate Brand Awareness and Visibility

About one in four US households are already active on Nextdoor. In fact, 76% of members are influenced by recommendations on Nextdoor. Your customers are already on Nextdoor, discussing businesses just like yours!

By learning how to get on Nextdoor, you can boost your online visibility. Then, you can start generating brand awareness.

As brand awareness grows, you can also build brand recognition. The next time someone needs your product or service, they'll remember your brand. Consumers will head straight to your business instead of considering someone else.

It's Hyper-Local

Are you trying to improve your local online marketing strategy this year? Consider using Nextdoor. One of the top benefits of Nextdoor is it's hyper-local.

Nextdoor helps connect neighbors. If you have multiple locations, you can develop a Nextdoor strategy for each area. Then, you can focus on the customers who are near your stores.

Consumers might feel more inclined to accept personal recommendations knowing a store is nearby. Then, they'll visit your store to interact with your brand in person.

As they visit, you have a chance to generate more leads, conversions, and sales. 

Stand Out From Competitors

Are your competitors using Nextdoor? If not, you have a chance to gain a competitive advantage. If they are, you're falling behind.

As you gain more recommendations, you'll start to stand out within your industry. You could rank at the top of a page when someone searches for your category. Ranking higher will improve your visibility.

It can further build your brand trust, too.

As more people start recommending your business, other consumers will take notice. You can stand out from the competition and draw in new customers. 

Build Brand Trust

Over 90% of customers read reviews about local businesses to determine their quality. In fact, over 70% of customers won't make a purchase until they've read a review. Reviews make consumers 71% more comfortable about buying products, too. 

Meanwhile, 92% of consumers trust peer recommendations. If you want to build brand trust and loyalty, you need to generate fresh reviews.

By gathering reviews for Nextdoor, you can establish your credibility online. Consumers will have an easier time recognizing all the reasons to trust you. They'll see that shoppers just like them already love and trust your brand.

Then, they'll feel more comfortable trying you out for themselves!

Customer reviews on Nextdoor can help you generate brand trust. In time, consumers will keep coming back for more. You can turn those one-time customers into long-time, loyal customers.

Customer retention can set your business up for long-term growth and success.

In fact, 82% of companies agree that retention is cheaper than acquisition. About 65% of a company's business comes from existing customers.

In fact, increasing customer retention by just 5% can boost your profits by 25 to 95%!

Building brand trust and loyalty will improve your ROI for years to come. Before you can start building brand trust, though, you'll need to generate Nextdoor reviews.

How to Get on Nextdoor

You can use Nextdoor to:

  • Run Local Deal ads
  • Engage with your local community
  • Determine your local reputation
  • Share local offers

If you want to learn how to get on Nextdoor, you'll first need:

  • Visit www.nextdoor.com/create-business
  • Create your account using your business email
  • Add your business name and address
  • Confirm your business or create a new business page
  • Select your business category
  • Create a new business page

Once you create your page, you can start optimizing your profile. For starters, you can:

  • Upload a logo image and cover image
  • Share your brand story
  • Update your contact information (phone number, operating hours, website, email)
  • Add categories that will describe your business
  • Fill in your photo gallery

Make sure to update your profile with new photos regularly! You can share menus, pricing information, and other details as well.

How to Generate Recommendations

Once you create your Nextdoor account, you need to start gathering recommendations. Remember, more recommendations will boost your credibility. Here are a few ways you can learn how to get Nextdoor recommendations. 

Ask Customers for Recommendations

Recommendations will boost your search ranking and reach. It can also improve your standing in front of your local community.

If you don't ask for recommendations, people might not realize it's an option!

First, consider posting a sign in your store with a QR code that will direct consumers to your Nextdoor profile. You can also use your existing social media accounts. Encourage your followers to recommend your business on Nextdoor.

Make sure to provide them with a link that directs them straight to your profile. Making it easier for your customers will encourage them to recommend you.

The best time to ask customers for a recommendation is after a good customer experience. Did someone graciously thank you for your help? Ask if they wouldn't mind recommending you on Nextdoor.

You can also use incentives. For example, consider creating an exclusive local deal for anyone who recommends you. Consumers will feel more compelled to help if they have something to gain.

You can also ask customers for their recommendations by sending an email. Craft a few templates to use in the future. Then, personalize the email to better connect with the recipient. 

Personalized emails will make your customers feel like you appreciate their business. 

Reply to Posts

Some people use Nextdoor to ask others for local recommendations. Start replying to these requests! You can tag your business page within these posts to boost your brand visibility.

Try offering details about your business, too.

Make sure to disclose your personal involvement with the business, though. Otherwise, you could violate Nextdoor's community guidelines. 

Learn How to Manage Negative Recommendations

You might receive negative comments on your business page from time to time.

First, make sure the feedback doesn't violate community guidelines. If it does, you can contact Nextdoor to have it removed.

Otherwise, learn how to manage these negative reviews. You might want to contact that customer directly. Try to resolve the issue and show them you want to help. 

Use a Review Management Tool

It can take valuable time out of your day to continuously manage the Nextdoor reviews you receive. You can become more efficient by using a review management tool. Equipping yourself with the right tools will help you remain organized.

That way, you don't miss a chance to respond to reviews or improve your online reputation.

Knock Knock: Your Guide to Boosting Business With Nextdoor Reviews

To recap, what is Nextdoor? It's a chance to boost your online visibility and build brand trust! By generating Nextdoor reviews and recommendations, you can reach more customers.

Then, you can draw more people to your business and continue to grow.

Do you need help managing your reviews? We're happy to lend a hand.

Explore our pricing today to get started.

Send SMS & Email Review Requests

Get more online reviews on any online review site using our automated review system.

Subscribe to our newsletter!
Thank you for subscribing!
Oops! Something went wrong while submitting the form.

More articles you might like

View more articles
Request free demo

Try TrueReview for free

Continue