Top Review Sites for Realtors

April 1, 2021

Did you know that 95% of customers read the review of a product or service before they make a purchase? Additionally, 93% of customers read local businesses ’ reviews to make a decision about their quality.

Considering these statistics, you can see how important it is for your realtor business to have good realtor reviews.

Even though many people choose their real estate agent based on word-of-mouth recommendations from friends and family, the trend is now changing.

Now more than ever, homebuyers and home sellers are checking out real estate agent reviews before deciding on which realtor they want to work with. They’re looking at Zillow agent reviews as well as those on Facebook and Yelp.

If you’re feeling a bit anxious about how to get started when it comes to getting reviews for your realtor business, don’t worry.

In this article, we’ll review everything you need to know about getting on review sites for realtors. That way, you can run an even more successful realtor business. Read on to learn more.

Why Do Realtor Reviews Matter for Realtors?

If you’re wondering about the importance of reviews for realtors, there are many reasons why realtor reviews make such a difference. Real estate agent reviews improve your online reputation, gets you more clients, and improves your SEO.

Improve Your Online Reputation

When it comes to having a strong online reputation, what people say about you online is a big factor. Just like being retweeted by a celebrity, having positive Facebook and Zillow realtor reviews makes people researching your business think, “they know what they’re doing.”

Get More Clients

Once your online reputation is strengthened, this helps you get more clients. Considering how many real estate agents are out there, you want to get their attention first. You can do this by having a strong online reputation that’s bolstered by positive reviews.

Improve Your SEO

Additionally, having high-quality reviews improves your SEO. The parts of the reviews that impact your SEO are the review quality, review quantity, the site authority of the website where you have your review, and your review velocity (how quickly you get reviews).

The Importance of Having Customer Reviews on Multiple Review Realtor Websites

In the above section, we mentioned that your SEO improves when you have a large number of reviews. The best way to get a large number of reviews is by making it possible for your real estate agent reviews to appear on a number of different websites.

This way, whether they have a preference for writing Facebook or Zillow realtor reviews, by giving them options, you’re more likely to get a review.

Additionally, the site authority of the website impacts SEO. This is why it’s important for you to get reviews on different review sites for realtors.

By focusing on getting reviews to appear on the review sites with the highest authority, you’ll improve your SEO.

You’ll also get reviews more quickly if you have more places where past customers can leave them. This will have a positive impact on your SEO because of the resulting review velocity.

In addition to SEO, having customer reviews on multiple review realtor websites simply makes it easier for potential customers to discover your realtor business.

Whether they prefer to do their online research on Google, Yelp, Facebook, or Zillow, they’ll find you if you make it possible for past customers to post reviews of your realtor business there.

The Best Review Sites for Realtors

The best review sites for realtors are Google, Facebook, Yelp, Zillow, Realtor, and Trulia. When it comes to realtor reviews, it’s essential that you use Google. This is essential not only because more customers will see you, but because it will improve your SEO.

All you have to do is optimize your Google My Business account and make it shareable on Google Maps.

This way, customers will be able to both find you and find out what other people are saying about you in their real estate agent reviews.


Even though having reviews on Facebook isn’t going to help your SEO in the same way as having them in Google does, it’s still an effective way of getting your realtor business out there. So many people are on Facebook now, they’re bound to look there for reviews.

Many of your past clients will also be more comfortable leaving a review on Facebook since they are probably already on there chatting with friends or scrolling.

Any potential client researching your realtor business is likely to check out your social media presence, so if there are reviews on your Facebook page, you're more likely to find new clients.

Additionally, your reviews on Facebook will show up on search engine results, so this is another benefit of making it possible for past customers to leave reviews there.


Even though Yelp may not seem like the most obvious choice for realtor reviews, it actually is another place where your customers can rave about you. Also, Yelp integrates with SERPs, which means your Yelp reviews will show up when someone completes an online search.

In these searches, your Yelp reviews will appear online with little orange stars next to them, giving potential clients an idea of what you have to offer. This gives you more visibility.


Zillow agent reviews are also incredibly important. Because this is a website where homebuyers are looking for a new home, they will definitely take a look at the Zillow agent reviews on this website. The Zillow realtor reviews information include information such as:

  • Area knowledge
  • Expertise
  • Ability to negotiate
  • Responsiveness

Up your skills in these areas (if you need to) so that you’ll get great reviews on Zillow. It’s definitely worth setting up a profile here since you’ll easily get local customers from this site that also includes the zip code in the review search filter.

Potential customers are also more likely to take you seriously as a realtor if you appear on Zillow (and Realtor or Trulia, for that matter).


Like Zillow, Realtor is a great place for realtor reviews. You will be able to receive ratings on your responsiveness, professionalism, expertise, ability to negotiate, communication skills, and more. If you really want the attention of homebuyers, list yourself on Realtor.


Finally, there’s Trulia. Reviews work a little differently on this website than the others on this list. This is because homeowners or homebuyers will only connect with you once they’ve selected a property they like on Trulia.

Still, this is a good way to connect with them.

How to Get Reviews

Now that you know why and where you should be getting realtor reviews, you might be wondering, “How do I get these reviews?” First of all, you want to wait until the sale of the home actually goes through. That should be your focus before getting reviews.

Besides, if you ask beforehand, then your clients might be offended and not leave a review at all (or leave a negative review).

Once the sale has gone through, you can ask them what they thought of your service. Keep these questions focused on the processes of your business, and ask for honest feedback about what you could do better next time.

Then, ask them if they could leave real estate agent reviews on the websites where you’re signed up to have reviews.

It can also help to set up an SMS or email service that asks your past customers to leave reviews. This is especially helpful if you asked them in person and they need to be sent a reminder.

If they found you through a particular review website, you can also ask them to leave a review there since it’s a platform they’re already familiar with.

Need More Information?

Now that you’ve learned about how realtor reviews can help your realtor business, and how to get these reviews on all the right sites, you might need additional information. Maybe you want help optimizing your Google My Business Account. Or maybe you need help figuring out how to put your information into Yelp, Zillow, or Trulia.

Whatever information you need, we can help. At TrueReview, we’re experts when it comes to growing your reviews. We also offer services so that you can grow your reviews organically.

To learn more about how we can help you, contact us now.

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