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Did you know that 95% of customers read the review of a product or service before they make a purchase? Additionally, 93% of customers read local businesses ' reviews to make a decision about their quality. With positive real estate agent ratings, prospective home buyers will feel more comfortable choosing you as their agent. A good reputation is crucial for success since customers rely on other people's feedback as social proof.
Considering these statistics, you can see how important it is for your realtor business to have positive reviews. Since reviews are averaged, profiles with more reviews may see less impact from a negative review, which is inevitable.
Even though many people choose their real estate agents based on word-of-mouth recommendations from friends and family, the trend is now changing.
Now more than ever, homebuyers and home sellers are checking out real estate agent reviews before deciding on who they want to work with. They're looking at Zillow agent reviews as well as those on Facebook, Yelp and Google reviews.
If you're feeling a bit anxious about how to get started when it comes to getting more great testimonials for your business, don't worry.
In this article, we'll review everything you need to know about getting on top realtor ratings sites. That way, you can run an even more successful real estate business. Read on to learn more.
If you're wondering about the importance of reviews for real estate agents, there are many reasons why new reviews make such a difference. It improves your online reputation, gets you more clients, and improves your SEO.
There is fierce competition in the real estate industry and your online reputation is essential for success. When it comes to having a strong online reputation, what people say about you online is a big factor. Just like being retweeted by a celebrity, having good realtor reviews on Facebook and Zillow makes people researching your business think, “they know what they're doing.”
Once your online reputation is strengthened, this helps you get clients. Considering how many real estate agents are out there, you want to get their attention first. You can do this by having a strong online reputation that's bolstered by positive reviews. Potential clients will be more inclined to contact you when they see testimonials from other happy customers.
Additionally, having high-quality reviews improves your SEO. The parts of the reviews that impact your SEO are the customer feedback quality, review quantity, the site authority of the website where you have your review, and your review velocity (how quickly you get reviews). Your overall rating or volume are important, but your most recent reviews are just as important.
In the above section, we mentioned that your SEO improves when you have a large number of reviews. The best way to get a large number of reviews is by making it possible for your real estate agent reviews to appear on a number of different real estate review sites.
This way, whether they have a preference for writing Facebook or Zillow reviews, by giving them options, you're more likely to get a review.
Additionally, the site authority of the website impacts SEO. This is why it's important for you to get reviews on different real estate review sites.
By focusing on getting reviews to appear on the top realtor review sites with the highest authority, you'll improve your SEO.
You'll also get reviews more quickly if you have more places where past customers can leave them. This will have a positive impact on your SEO because of the resulting Google search results.
In addition to SEO, having customer reviews on multiple review realtor websites simply makes it easier for potential customers to discover your real estate business.
Whether they prefer to do their online research on Google, Yelp, Facebook, or Zillow, they'll find you if you make it possible for past customers to post reviews of your realtor business there.
The best review sites are Google, Facebook, Yelp, Zillow, Realtor, and Trulia. When it comes to online reviews, it's essential that you use Google. This is essential not only because more customers will see you, but because it will improve your SEO.
All you have to do is optimize your Google My Business account and make it shareable on Google Maps.
This way, customers will be able to both find you and find out what other people are saying about you in their real estate agent reviews.
Even though having reviews on Facebook isn't going to help your SEO in the same way as having them on Google does, it's still an effective way of getting your realtor business out there. Realtors are utilizing Facebook's reach by creating a business Facebook page where people can suggest local realtors. So many people are on Facebook now, they're bound to look there for reviews.
Many of your past clients will also be more comfortable leaving a review on Facebook since they are probably already on there chatting with friends or scrolling.
Any potential client searching for a realtor based in their area is likely to check out your social media presence, so if there are reviews on your Facebook page, you're more likely to find new home buyers.
Additionally, your reviews on Facebook will show up on search engine results, so this is another benefit of making it possible for past customers to leave reviews there.
Even though Yelp may not seem like the most obvious choice for realtor reviews, it actually is another place where your customers can rave about you. Having a Yelp profile gives you the opportunity to respond to a person who has had a bad experience with you or wishes to defame you online. Also, Yelp integrates with SERPs, which means your Yelp page reviews will show up when someone completes an online search.
In these searches, your reviews will appear online with little orange stars next to them, giving potential home buyers an idea of what you have to offer. Yelp reviews are also integrated with SERPs. Yelp profiles are crawled by search engines. This gives you more visibility.
Zillow agent reviews are also incredibly important. Because this is a website where homebuyers are looking for their dream home, they will definitely take a look at the Zillow agent reviews on this website. The Zillow realtor reviews information include information such as:
Up your skills in these areas (if you need to) so that you'll get great reviews on Zillow. In Zillow, you get separate star ratings for negotiation skills, process expertise, local knowledge, and responsiveness. It's definitely worth setting up a profile here since you'll easily get local customers from this site that also includes the zip code in the review search filter.
Potential customers are also more likely to take you seriously as a realtor if you have a Zillow account (and Realtor or Trulia, for that matter).
Like Zillow, Realtor is a great place for realtor reviews. You will be able to receive ratings on your responsiveness, professionalism, expertise, ability to negotiate, communication skills, market expertise, and other rating categories. You can read about the local housing market at Realtor.com, including market trends, homes for sale, school ratings, and local agents with the highest ratings. If you really want the attention of homebuyers, list yourself on Realtor.
Finally, there's Trulia. Reviews work a little differently on this website than the others on this list. This is because homeowners or homebuyers will only connect with you once they've selected a property they like on Trulia.
On Trulia, prospective buyers can find agents, brokers, lenders, property managers, and appraisers who can help them with their real estate endeavors.
Still, this is a good way to connect with them.
In addition to collecting testimonials on different real estate review sites, consider creating your own website, which will have your business name in the domain. This should automatically increase your search rankings in search results as one of the top sites for that keyword.
Having your business page website set up properly should be an essential part of your digital marketing strategy. You can check different websites in the real estate industry to see what other websites are doing successfully and replicate the same for your own website.
Now that you know why and where you should be getting more reviews, you might be wondering, “How do I get these reviews?” As a first step, you should wait until the home sale has been completed. That should be your focus before getting reviews.
An NAR (National Association of Realtors) report concluded that 90 percent of happy buyers would use their realtor again or recommend them to others. The same can be said for positive reviews.
Besides, if you ask beforehand, then your clients might be offended and not leave a review at all (or leave negative reviews).
Once the sale has gone through, you can ask them what they thought of your service. Keep these questions focused on the processes of your business, and ask for honest feedback about what you could do better next time.
Then, ask them if they could leave real estate agent reviews on the review websites where you're signed up to have reviews.
It can also help to set up an SMS or email service that asks your past customers to leave reviews. This is especially helpful if you asked them in person and they need to be sent a reminder.
If they found you through a particular review website, you can also ask them to leave a review there since it's a review platform they're already familiar with.
Now that you've learned about how online reviews can help your realtor business, and how to get these reviews on all the right sites, you might need additional information. Maybe you want help optimizing your Google My Business Account. Or maybe you need help figuring out how to put your information into Yelp, Zillow, or Trulia.
Whatever information you need, we can help. At TrueReview, we're experts when it comes to growing your reviews. We also offer services so that you can grow your reviews organically.
To learn more about how we can help you, contact us now.
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